THE GRASS FACTOR

A Lawn care & turfgrass

podcast and show

Do you own a lawn care business?

Are you an employee of a lawn care business?

Are you a pesticide applicator?

Are you a turfgrass professional?

We are here for you.

We are your people. Welcome home.

We host the #1 Lawn Care and Turfgrass Research podcast & show called The grass factor.


We explore the world of lawn care business ownership.

We EXPLAIN the latest advancements in turfgrass research.

Hosted by experts in both fields, this podcast provides insights into the business aspects of lawn care, including marketing strategies, customer relations, and financial management.

We also delve into the science of turfgrass research, featuring interviews with professionals who are making significant contributions to the industry.

Whether you're a lawn care business owner looking to grow your business or a turfgrass researcher interested in the latest findings, this podcast offers practical tips, industry insights, and thought-provoking discussions that will help you stay on top of your game.

Join us as we explore the fascinating world of lawn care and turfgrass research and uncover the secrets to success in this exciting industry.

The Grass Factor isn’t just about lawn care. The Grass Factor is about the science behind why we do, what we do.
— Matt Martin
We are stewards of the environment. We are stewards of the planet. It is our responsibility.
— The Grass Factor
I’m not here to sell widgets. I’m here to share knowledge and understanding.
— TGF Portraying Matt Martin
That Factor guy, he’s one smart cookie. And I love me some cookies.
— Einstein, probably.